CRE Launches Newest Version of CRE Loaded Professional B2B

The release of CRE Loaded Professional B2B 6.3 completes the company’s flagship ecommerce software product line update, featuring enhanced shipping, security and customer management features.

Atlanta, GA – October 22, 2008 – Chain Reaction Ecommerce, a leading provider of Web-based commercial open source ecommerce solutions for both retail and wholesale businesses, announced today  the release of its much anticipated newest version of its flagship software, CRE Loaded Professional B2B. CRE Loaded B2B 6.3 brings powerful ecommerce functionality and new capabilities to the Web for e-store owners, manufacturers and wholesalers, including the ability to control access to specific products and pricing using customer groups.

Key features in the fully supported CRE Loaded B2B 6.3 include:

• Multi Vendor Shipping

• Multi Warehouse Shipping

• Customer Group Pricing

• Customer Group Content Control

• Full Affiliate System

• Forms and Survey System (beta)

• Force Customer Login

• Customer Account Approval

“CRE Loaded B2B has long been our most popular ecommerce solution,” said Sal Iozzia, founder and Chief Visionary Officer of Chain Reaction Ecommerce. “With Wall Street in turmoil and big companies reducing their workforce, we see the demand for new web enabled ecommerce stores by first time store owners increasing, especially as the holiday season approaches. CRE Loaded B2B 6.3 is a powerful ecommerce package that gives any business-to-business e-store or even the drop shipper the right tools they need to manage customers, content, pricing and shipping for their business model.”

Earlier this year, Chain Reaction Ecommerce received a $5 million investment commitment from venture capital firm Total Technology Ventures. The release of CRE Loaded B2B release 6.3 completes a major initiative to update and distribute its three primary ecommerce software products:

• Standard (a robust, entry level shopping cart, distributed freely and community supported)

• Professional (a fully supported ecommerce retail store)

• Professional B2B (for larger retailers, manufacturers, and wholesalers).  

• New technical and software support packages tailored to meet any store owners’ need.

• Full managed hosting options for all CRE software and web stores

 “With the availability today of CRE Loaded Professional B2B release 6.3 and the completion of our entire 6.3 family of products,, we expect to see a sizeable increase in our business,” said Greg McGraw, CEO of Chain Reaction Ecommerce. “We remain very committed to our open source platform and the support from the CRE Loaded community and forum contributors.  We have listened to the community and its requests and feel that today we are delivering on that commitment.”