Restrict access to site content and add to cart functionality

Loaded Commerce allows you to control which products and content your customers will see based on the group they are in.  

This enables you to offer a completely different set of products to a group (for example: wholesale customers vs retail customers)

You can control product visibility by group, control add to cart functionality by group or for example, you can remove the buy now button and add to cart buttons for specific products and specific customer groups